Our goal with this campaign is to develop engaging, creative and informative content showcasing the brand’s ambassadors – professional skiers – to develop brand recognition and awareness as well as providing didactic product information.
Our goal with this campaign is to develop engaging, creative and informative content showcasing the brand’s ambassadors – professional skiers – to develop brand recognition and awareness as well as providing didactic product information.
Context
Founded by three world renowned alpine skiers, Skkil is a brand created by skiers for skiers with the vocation of providing athletes the best equipment to compete at the highest level. Driven by the idea of a modern, digitalized, innovative and community-based project, Skkil requested our team’s creativity and production skills to create assets that would define their identity and emphasize their legitimacy in the eyes of their consumers.
Approach
Strategy Session: Working hand-in-hand with the brand’s executives, we swiftly defined key brand messages and target audience persona.
1. Creative Conceptualization: Our team brainstormed high-impact ideas resonating with brand values.
2. Media Planning: We developed a plan targeting effective platforms to drive traffic to the website and e-commerce platform.
3. Website optimization : We identified the ultimate assets that would enhance the website’s attractiveness and effectiveness.
4. Asset Production: Multi-format assets like banners, social posts, and videos were produced.
4. Launch and Optimization: Assets were deployed across platforms and monitored for immediate optimization as needed.
Team
Maxime Terral – Artistic Director, Videographer, Editor
Felix Matheron – Artistic Director, Videographer (Drone and hand-held), Editor
Victor Chopin – Videographer & Action Camera Operator, Social Media Manager
Impact
- Brand Image Creation : Setting the standards of Skill’s communication identity with its community
- Brand Awareness & Recognition : Accompanying Skill’s market entry with tools destined to legitimize its products and ambassadors
- Community Building : Bringing together a community of skiers and brand enthusiasts, fostering brand loyalty and mouth-to-mouth marketing
- Conversion & Sales : The content’s >120k views per season was key in increasing website traffic as well as sales across every e-commerce platforms.