Founded by three world renowned alpine skiers, Skkil is a brand created by skiers for skiers with the vocation of providing athletes the best equipment to compete at the highest level. Driven by the idea of a modern, digitalized, innovative and community-based project, Skkil requested our team’s creativity and production skills to create assets that would define their identity and emphasize their legitimacy in the eyes of their consumers.

Strategy Session: Working hand-in-hand with the brand’s executives, we swiftly defined key brand messages and target audience persona.
1. Creative Conceptualization: Our team brainstormed high-impact ideas resonating with brand values.
2. Media Planning: We developed a plan targeting effective platforms to drive traffic to the website and e-commerce platform.
3. Website optimization : We identified the ultimate assets that would enhance the website’s attractiveness and effectiveness.
4. Asset Production: Multi-format assets like banners, social posts, and videos were produced.
4. Launch and Optimization: Assets were deployed across platforms and monitored for immediate optimization as needed.

Maxime Terral – Artistic Director, Videographer, Editor
Felix Matheron – Artistic Director, Videographer (Drone and hand-held), Editor
Victor Chopin – Videographer & Action Camera Operator, Social Media Manager

• Brand Image Creation : Setting the standards of Skill’s communication identity with its community
• Brand Awareness & Recognition : Accompanying Skill’s market entry with tools destined to legitimize its products and ambassadors
• Community Building : Bringing together a community of skiers and brand enthusiasts, fostering brand loyalty and mouth-to-mouth marketing
• Conversion & Sales : The content’s >120k views per season was key in increasing website traffic as well as sales across every e-commerce platforms.