Our main focus was keeping the audience hooked and interested in knowing more about the products by showcasing dynamic and qualitative product previews that remain informative.
Our main focus was keeping the audience hooked and interested in knowing more about the products by showcasing dynamic and qualitative product previews that remain informative.
Context
Seeing the products being used by the best skiers in the world might not be enough to convince consumers to use them too. This is why we thought it best if they were the ones to explain those to the consumers, delving into the key details and ideas behind each product as well as testing them and granting immediate feedback.
Approach
Keeping in mind our targeted persona and the community we were creating content to, our approach was organized around three goals :
1. Inform: Provide clear informations on each products, and the core elements of its production.
2. Entertain: Deploy assets that would attract, hook and make them look for more.
3. Convince: Make sure that the message behind every content reflects the quality, legitimacy and usefulness of the products being showcased.
Team
Felix Matheron – Artistic Director, Videographer & Editor
Maxime Terral – Photographer
