From their hotel room on the eve of the event, to the aftermath of the race, delve into the preparation of the Team Skkil athletes on and off the slopes through content created by racers, with racers, for everyone.
Made out of high level ski racers, the Astra team’s creativity throve while following Olympic Champion Clément Noël and his fellow team mates of the French Alpine Ski Team through some of the most prestigious races of the season up until the World Championships.
Context
With direct access to the athletes’ preparation for their most important races of the season, the idea was for Skkil to offer its community an insight into the routine of the best skiers in the world. Having the Olympic Champion Clément Noël as well as most of the French Alpine Ski Team members opens doors to possibilities our team was more than eager to create from.
Approach
Considering the constraints surrounding such big events, our approach revolved around three pillars :
1. Curiosity: Skkil’s community wants to know everything about the way these athletes prepare themselves before and during World Cups.
2. Legitimacy: Showing that Skkil products are worn and approved by the best skiers in the world.
3. Emotions: The key to appealing to a community, making the viewer feel, smile, shiver, emphasized by the exclusivity of such content.
Team
Maxime Terral – Artistic Director, Videographer
Victor Chopin – Videographer & Action Camera Operator
Felix Matheron – Videographer & Editor
