Creating in the field we evolved in allowed us to let our passion drive our work and unleash the best of our inspiration.

Creating in the field we evolved in allowed us to let our passion drive our work and unleash the best of our inspiration.

Context

With every appropriate tools and expertise at our disposal, our objective is to create signature content that can be relayed by each of Skill’s ambassadors without being redundant, reflecting the never-ending imagination the brand has when it comes to communicating with its community.

Approach

We gathered our resources around the brand’s tagline : Made by athletes, for athletes.
1. Our team identified potential ambassadors and the best way to leverage them in our communication strategy
2. Creative conceptualization: Our team brainstormed technical and original ideas resonating with Skill’s values and community.
3. R&D: Skkil’s trust enabled us to try new things and use their ambassadors and make them take on their role with pride.
4. Scheduled Launch: In line with the different announcements, assets were launched in a planned manner to keep the community updated and interested into the creation of the team Skkil was creating

Team

Felix Matheron – Artistic Director, Videographer & Editor

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