One of Maffi Racing’s founding elements is to promote diversity and inclusion. The very diverse origins of Maffi Racing is a testament of the sport’s powerful impact in helping to drive cultures together. Convinced in the rewarding impact a racing brand committed to that cause can have, Maffi Racing identified Astra as the perfect agency to create impactful content to advocate this belief. Following them on several races of their inaugural championship, our team’s objective was to capture and magnify the essence Maffi’s identity.

Strategy Session: We had several meetings with the founders to understand their vision of the brand in order to define key brand messages and target audience persona.
1. Creative Conceptualization: Our team brainstormed high-impact ideas resonating with brand values.
2. Media Planning: We developed a plan targeting effective platforms to reach sponsors, pilots and fans alike.
3. Asset Production: We created a diverse range of multi-format assets that seamlessly align with various defined categories.
4. Launch and Optimization: Assets were deployed across platforms and monitored for immediate optimization as needed.

Maxime Terral – Artistic Director, Editor & Drone Operator Victor Chopin – Videographer & Action Camera Operator

Being present on only two races for the first year, our team had to make the most of it and create as many relevant assets with as much impact as possible :

• 13 Videos created with a reach of 100k on the first year
• 300 photos generating more than 30% engagement rate
• Increased visibility and legitimacy towards existing players