Our objective was to create visually captivating content to showcase the team’s journey, successes, and dedication, building a strong brand identity.
Our objective was to create visually captivating content to showcase the team’s journey, successes, and dedication, building a strong brand identity.
Context
Cultivating a dynamic presence on social media provides a Formula 4 racing team with an array of benefits. It acts as a direct channel to engage fans, sponsors, and enthusiasts, fostering a loyal community. Qualitative social media content offers real-time updates, fosters interactions, and enhances global reach, solidifying the team’s position in the racing world. Furthermore, it facilitates meaningful interactions, enabling the team to receive feedback, connect with sponsors, and establish a global reach.
Approach
Based on our previously defined strategy, our approach focused on arousing the interest of three types of personas :
1. Pilots: Content focused around them, developing their image as well as the team’s.
2.Sponsors: Quality content magnifying the brand identity and the value it incarnates, to drive sponsors to associate their name to the team.
3. Enthusiasts: Engaging, exclusive and entertaining content to foster a strong community.
Team
Maxime Terral – Artistic Director, Editor & Drone Operator Victor Chopin – Videographer & Action Camera Operator
