Capturing exhilarating moments both on and off the track provides the team a thrilling narrative that resonates with their audience.

Capturing exhilarating moments both on and off the track provides the team a thrilling narrative that resonates with their audience.

Context

Crafting content on the iconic circuit of Spa Francorchamps serves as a platform to showcase Maffi’s skills and passion, making it a prime opportunity to engage fans and enthusiasts. Real-time updates, behind-the-scenes glimpses, and race insights not only foster a sense of connection but also amplify the team’s brand and achievements. This content creation strategy solidifies their presence in the competitive world of motorsport, ensuring that their journey at Spa Francorchamps becomes a captivating story that reaches fans worldwide.

Approach

Throughout the weekend, the pilots and crew maintained unwavering focus on the race, leaving us with a singular content creation strategy: discreetly capturing numerous behind-the-scenes moments to convey the emotions emanating from the Maffi’s team.

Team

Maxime Terral – Artistic Director, Editor & Drone Operator Victor Chopin – Videographer & Action Camera Operator

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