Our goal with this ongoing campaign is to develop engaging content showcasing professional athletes to enhance brand image, as well as supporting the communication efforts of consumer-oriented events.
Our goal with this ongoing campaign is to develop engaging content showcasing professional athletes to enhance brand image, as well as supporting the communication efforts of consumer-oriented events.
Context
With the principle of encouraging running on one’s own path, Brooks believes that « running can change a day, a life, the world. » With a commitment to telling the story of their products and the emotions they enable through such a passion, we have taken on this mission. With their firmly rooted values in mind, this project narrates the creation of their professional team.
Approach
Strategy Session: We swiftly defined key brand messages and target audience persona.
1. Creative Conceptualization: Our team brainstormed high-impact ideas resonating with brand values.
2. Asset Production: Multi-format assets like banners, social posts, and videos were produced.
3. Launch and Optimization: Assets were deployed across platforms following our team’s recommendations regarding the best way to optimize their use.
Team
Maxime Terral – Artistic Director, Editor & Drone Operator Victor Chopin – Videographer & Action Camera Operator
Impact
- Presentation of the Elite Team and showcasing of each athletes (photos & videos)
- High-quality visual assets to communicate on all platforms (physical & digital)
- Formalizing the return of BROOKS Running in the high end trail competitions
