The challenge was condensing location scouting, ideation, shooting the different athletes, and immediate post-production into specified assets required to be deployed on each of the race days.
The challenge was condensing location scouting, ideation, shooting the different athletes, and immediate post-production into specified assets required to be deployed on each of the race days.
Context
The Festival des Templiers is a prestigious French trail event spotlighting eleven races with over 10 000 participants. Most of the BROOKS Elite Team athletes competed in the different races, winning a medal in each of them.
Approach
Strategy Session: We swiftly defined key brand messages and target audience persona.
1. Race planning/location scouting : Our team defined the best spots to shoot and follow the runners
2. Media Planning: We developed a deployment plan involving asset diffusion on a pre and post-race basis.
3. Asset Production: Multi-format assets like banners, social posts, and videos were produced.
4. Launch and Optimization: Assets were deployed across platforms and monitored for immediate optimization as needed.
Team
Maxime Terral – Artistic Director, Editor & Drone Operator Victor Chopin – Videographer & Action Camera Operator
Impact
- 5 videos created on the 3 day duration of the event
- More than 6k views per day
- Sharing the team’s results live through some creative and dynamic assets