The UTMB (Ultra-Trail du Mont-Blanc) is one of the most prestigious and demanding ultra-marathons in the world. Most of BROOKS’ professional athletes took part in the different races of the event around the Mont-Blanc massif. The main one encompassing more than 170 kilometers and 10 000 meters of elevation gain.

Strategy Session: We swiftly defined key brand messages and target audience persona.
1. Creative Conceptualization: Our team brainstormed high-impact ideas resonating with brand values.
2. Media Planning: We developed a plan targeting effective platforms to drive traffic to the client’s on-site booth .
3. Asset Production: Multi-format assets like banners, social posts, and videos were produced.
4. Launch and Optimization: Assets were deployed across platforms and monitored for immediate optimization as needed.

Maxime Terral – Artistic Director, Editor & Drone Operator Victor Chopin – Videographer & Action Camera Operator

1. Increased Brand Visibility: After several years away from the races, the content allowed BROOKS to set foot in this sector with a fresh, creative and dynamic view of the brand and its team.
2. Brand Awareness and Recognition: Reaching out to athletes and consumers, the content increased the brand’s legitimacy in these kind of events.
3. Showcasing Product Usage: The deployed content showcased the products’ performance and durability, providing customers with real-life examples of their usage in challenging environments.
4. Emotional Connection: The sense of adventure, perseverance, and connection with nature put forward in this campaign were used to leverage these emotions to create a stronger emotional connection between the brand and its target audience.