By highlighting the fusion of fashion, function, and identity, our content creation ignites desire and fosters a community that resonates with the essence of Raised.
By highlighting the fusion of fashion, function, and identity, our content creation ignites desire and fosters a community that resonates with the essence of Raised.
Context
Founded in 2022, Raised is a premium lifestyle sunglasses company led by two siblings, experts eyewear and lifestyle fashion. With a commitment to quality, style, and innovation, the created content serves as a vibrant window into the brand’s essence. Through captivating visuals and insightful narratives, we share the craftsmanship behind each pair of sunglasses and the lifestyle they embody. This content not only showcases Raised’s products but also connects with individuals who seek sophistication and authenticity.
Approach
Strategy Session: We swiftly defined key brand messages and target audience persona.
1. Brand Storytelling conception: Craft a compelling brand story: Highlight the journey, values, and inspirations that led to the creation of the products.
2. Visual Excellence: Multi-format high-quality assets like banners, social posts, and videos were produced.
3. Seasonal & Trend-Relevant analysis: Aligning the content with relevant seasons, trends, and events.
Team
Maxime Terral – Artistic Director, Editor & Drone Operator Victor Chopin – Videographer & Action Camera Operator
Impact
- Increased brand awareness & Identity across all platforms.
- Enhanced engagement and high levels of audience interaction leading to a strong sense of community.
- Increased sales and conversions, leading to massive increase in the trafic on the website.
- Positive brand perception and intensification of user-generated content.
