The objective was to offer a glimpse of Raised’s creative world, in order to affirm the brand as a beacon of quality and creativity in the realm of lifestyle accessories.
The objective was to offer a glimpse of Raised’s creative world, in order to affirm the brand as a beacon of quality and creativity in the realm of lifestyle accessories.
Context
Focusing on the creative process is a paramount endeavor for Raised. By unveiling the intricate journey behind each pair of sunglasses, we invite their audience into the heart of craftsmanship and innovation. This content not only showcases the artistry and dedication that go into creating Raised’s products but also fosters a deep connection with their audience. Sharing insights into design inspiration, material selection, and meticulous detailing elevates the brand’s transparency and authenticity.
Approach
Our aim was to engage, educate and inspire the audience. As such, our approach needed to take into account :
1. Design Inspiration: Present the designer in a raw habitat, projecting the audience into his mind.
2. Innovation Showcase: Highlight the innovative features, technologies and design elements that set them apart form their competition.
3. Dynamic high-quality content: Captivate the audience with a compelling narrative that connect the creative process to Raised’s brand identity.
Team
Maxime Terral – Artistic Director, Videographer & Editor