In crafting the new Elixir des Glaciers collection, Valmont sought to honor a cornerstone ingredient, royal jelly, by dedicating its packaging to the cause of bee conservation. These packages, inspired by the essence of nature and the vital role of bees, bridge the gap between luxury and environmental responsibility. As a creation agency, our role is to capture and convey the significance of this journey – from the raw materials to the final, eco-conscious packaging.

1. Manufacture immersion: The team spent a day with the craftsmen to absorb and understand their savoir-faire and skills.
2. Define the message: We brainstormed the best way to highlight craftsmanship and link it with Valmont’s will to raise awareness towards their cause.
3. Asset Creation: Production of a high-quality video based on the different steps of the creation of the cases.

Victor Chopin – Artistic Director, Videographer
Maxime Terral – Editor