After having landed this wonderful chalet in the heart of Megeve’s charming village, Astra was contracted to create assets promoting Sotheby’s latest property. These assets serve as a window into the world of coziness, elegance, and exclusivity that define this prestigious alpine chalet. Our digital assets not only showcase the grandeur of the chalet but also convey the lifestyle it offers – a fusion of sophistication and natural beauty. By creating these assets, we shape a visual narrative that resonates with individuals seeking the essence of luxury living. This strategic endeavor not only elevates Sotheby’s brand visibility but also inspires potential buyers to experience the unparalleled allure of the Megève chalet firsthand.

Our strategic and tailored approach was meant to capture the essence of elegance, exclusivity, and Alpine charm following several major pillars:
1. Define the audience: Understand Sotheby’s brand identity, values, and the target audience will guide content creation that resonates with the right clientele.
2. Immersive visuals: Capture its architecture, interiors and surrounding landscapes. High-quality visuals are essential to convey the chalet’s allure.
3. Lifestyle Showcase: Highlight the lifestyle associated with the chalet. Outdoor activities, dining options, and cultural experiences it offers.

Felix Matheron – Artistic Director, Videographer & Editor