For its much-anticipated comeback to the Salon Retromobile de Paris, esteemed vintage car expert Eleven Cars forged an exciting partnership with renowned collector Jean Guikas and 41 Watch. The result? An extraordinary booth that stands as a testament to their passion. Our task was to generate anticipation around their exhibition, captivating both dedicated enthusiasts and discerning clientele. With the booth setup scheduled just a day before the exposition, our team faced a thrilling challenge – crafting, scripting, filming, and editing the content within a mere 14 hours, all while maintaining our unwavering commitment to visual excellence.

Our approach was to tease the joint exhibition of luxury vintage cars and watches following trying to showcase how vintage fits into our modern era.
1. Sound: Playing with a traditional French song, switching from classic to modern adds an extra layer of dynamism to the content.
2. Images: Introduce the products with a vintage style before seeing them roaming through the streets of Paris in color.

Maxime Terral – Artistic Director, Videographer & Editor
Victor Chopin – Videographer

With the combined networks of the three associated exhibitors, the impact was tremendous :
1. Increased Brand Awareness: More than 40% of the people in the salon recognized the booth and connected it to the assets they saw.
2. Outstanding sales: On the first day, every car being exposed by Eleven Cars was sold, 33% for Guikas
3. High reach and network increase: All of the exhibitors sharing targeting the same audience, their reach and network saw a huge rise on each of their social medias.