By creating content for these limited editions, we not only contribute to their desirability but also preserve their significance as collector’s items within the world of beauty and luxury.
By creating content for these limited editions, we not only contribute to their desirability but also preserve their significance as collector’s items within the world of beauty and luxury.
Context
Annually, Valmont unveils a limited edition from its most revered product line, La Quintessence des Glaciers. These releases, overseen by Valmont’s Artistic Director, Didier Guillon, are enclosed in bespoke cases inspired by distinctive artistic eras. Our mission was to encapsulate the essence of this creative inspiration and the allure of the product in a concise, captivating product reveal.
Approach
1. Understanding the artistic era: Researching the specificities of the « pop art » movement which inspired Didier Guillon.
2. Apprehending the Designer’s vision: What animated Didier Guillon in the creation of this case.
3. Asset Creation: Producing content in accordance to Didier Guillon’s vision, in sync with the overall vibe of the product.
Team
Maxime Terral – Artistic Director, Videographer & Editor
Felix Matheron – Artistic Director, VFX Editor
Victor Chopin – Videographer