This content creation initiative aims to bring to life the essence of warmth, festivity, and Alpine après-ski through captivating visual storytelling and immersive multimedia content.
This content creation initiative aims to bring to life the essence of warmth, festivity, and Alpine après-ski through captivating visual storytelling and immersive multimedia content.
Context
Nestled in the picturesque landscape of Courchevel, the new and yet already well renowned bar Le Planté de Baton embodies the essence of the après-ski culture. With a blend of enticing and immersive visuals, we sought to showcase the unique blend of Alpine beauty and contemporary flair that defines the ambiance of this iconic destination. Our goal was to create an immersive experience that not only celebrates the après-ski tradition but also invites audiences to indulge in the warmth, conviviality, and partying savoir-faire synonymous with the Courchevel après-ski scene.
Approach
Considering the unique atmosphere and setting of an après-ski bar in Courchevel, we adopted the following approach :
- Atmospheric and cinematic videography : Capture the breathtaking scenery, bustling ambiance, and lively interactions within the bar, emphasizing the allure of the après-ski culture in Courchevel;
- Event Highlight Reels : Documenting special events, live music performances, and themed nights to emphasize the dynamic and festive nature of the après-ski bar;
- Social Media Integration : Creating content adapted to various social media platforms to share visually appealing assets, behind-the-scenes glimpses, fostering a sense of community and encouraging engagement among visitors and potential patrons.
Team
Maxime Terral – Videography & Editing
Victor Chopin – Videography