Our goal for this inaugural year was to create content that fuels anticipation, engages enthusiasts, and leaves an indelible mark on the event’s legacy, setting the tone of its splendor for the coming years.
Our goal for this inaugural year was to create content that fuels anticipation, engages enthusiasts, and leaves an indelible mark on the event’s legacy, setting the tone of its splendor for the coming years.
Context
L’Élégance à Megève is an annual Concours d’Élégance event held in the picturesque Alpine resort town of Megève. This prestigious gathering celebrates the artistry and elegance of classic and vintage automobiles. For its inaugural year, our team’s objective was to depict this captivating spectacle by creating dynamic, premium and original assets, offering people another platform to admire and appreciate the timeless charm of exceptional automobiles against Megeve’s stunning Alpine scenery.
Approach
During the year preceding the launch of the event, we took some time to define the best way to capture the essence of elegance, history and automotive artistry through all steps of the communication campaign:
1. Pre-event content: Teasing the event with the reveal of the logo, and let the audience discover what awaits them.
2. Live Coverage: Offer live content for the people that could not attend, giving them the sentiment of being part of this gathering.
3. Post-event content: Make sure that this event sets its prints as a yearly prestigious gathering of vintage automotive enthusiasts.
Team
Maxime Terral – Artistic Director, Photographer & Editor
Felix Matheron – Videographer, Drone Operator & Editor
Victor Chopin – Videographer, Drone Operator
Clément Hudry – Photographer
Impact
The impacts for this inaugural year exceeded the expectations :
- More than 3500 visitors each day
- Content used by the press, featured in Forbes Magazine and on National Television (M6)
- Over 250k views on Instagram for videos only
- 10 videos – 200 photos