By showcasing I-Tracing’s unique culture and mission, we help them stand out in the competitive job market and attract skilled individuals needed to protect against evolving digital threats.
By showcasing I-Tracing’s unique culture and mission, we help them stand out in the competitive job market and attract skilled individuals needed to protect against evolving digital threats.
Context
In today’s rapidly evolving cybersecurity landscape, attracting top talent is essential for companies like I-Tracing. Partnering with a creative agency such as Astra to craft compelling recruitment content is not just a choice but a strategic necessity. Cybersecurity professionals are in high demand, and a well-designed, engaging content strategy can help I-Tracing stand out and attract top cybersecurity talent, convey its unique value proposition effectively, and maintain a competitive edge in the dynamic cybersecurity job market.
Approach
To ensure I-Trancing’s attractiveness as an employer in such a coveted industry, we had to follow a specific strategy :
1. Define a clear and unequivocal message based on the brand’s values, vision and recruiting objectives
2. Identify the best collaborators to present as ambassadors of the brand and convey the message
3. Prepare the script and questions to ask the interviewed employees, that would be the thread of the campaign
4. Create the different kinds of content
5. Deployment of all assets across platforms following our team’s recommandation regarding the best way to optimize their use.
Team
Maxime Terral – Artistic Director, Videographer, Editor
Victor Chopin – Videographer & screenwriter