Through artful storytelling and evocative visuals, our goal is to create an environment that unveils the charm, bespoke experiences, and timeless elegance that define this establishment.
Through artful storytelling and evocative visuals, our goal is to create an environment that unveils the charm, bespoke experiences, and timeless elegance that define this establishment.
Context
Nested in the heart of Megève, the Grand Hotel du Soleil d’Or is a cherished member of the Millesime group. The Astra team was contracted with the objective of creating a portal into the world of the hotel, where every detail, from the alpine vistas to the personalized service, is curated to perfection. By sharing the essence of our luxury and the artistry that underpins it, the assets created not only ignite wanderlust but also foster a deep emotional connection with the targeted audience. This strategic endeavor elevates the brand’s presence and encourages guests to immerse themselves in the luxury that Grand Hotel du Soleil d’Or and the Millesime group embody.
Approach
Working hand-in-hand with the hotel’s marketing team, we advised them and defined the key elements to put forward in this campaign:
1. Visual Splendor: Showcase the breathtaking views, scenic surroundings, elegant decor and unique architectural designs.
2. Alpine Lifestyle: Embody the alpine lifestyle and the unique atmosphere of Megeve in an all-season campaign.
3. Storytelling & experiences: Highlight the hotel’s history, its connection to Megeve, and the traditions that shape its character.
Team
Felix Matheron – Artistic Director, Videographer & Editor