For its first-ever high performance sport-related product, famous Franch lingerie company Etam chose Astra to create digital assets around their ambassador : Caroline Garcia.
The idea behind this campaign is to capture Caroline’s remarkable preparation for the Mutua Madrid Open in April 2023, and showing how here dedication and passion for her sport highlights the synergy between sport and fashion fitting to Etam’s values : style, performance and simplicity.
In this exclusive video, you’ll get an inside look at the intense training, the determination, and the unwavering spirit that drives Caroline to reach new heights in her game.
Join us on this captivating journey as we unveil the story of resilience and triumph.

With the intent of revealing the backstages of a world class tennis player, our approach revolved around highlighting the main values of Etam’s product :
1. Performance: With such a prestigious ambassador, dedication and perseverance in her preparation have to figure as some of the main elements to express the brand’s values.
2. Style: As everything fashion related, style is a core feature of any product and had to be part of our thinking process in the preparation of the assets.
3. Simplicity: The down-to-earth nature of Caroline Garcia and her accessibility were key in adding an extra layer of authenticity to this project.

Felix Matheron – Artistic Director, Videographer & Editor

Strategy Session: We swiftly defined key brand messages and target audience persona.
1. Creative Conceptualization: Our team brainstormed high-impact ideas resonating with brand values.
2. Media Planning: We developed a plan targeting effective platforms to drive traffic to the client’s on-site booth .
3. Asset Production: Multi-format assets like banners, social posts, and videos were produced.
4. Launch and Optimization: Assets were deployed across platforms and monitored for immediate optimization as needed.