By showcasing the meticulous vineyard care, the winemaking process, and the heritage behind Château de Bacchus, our goal was to offer a unique glimpse into this prestigious winemaker’s world.
By showcasing the meticulous vineyard care, the winemaking process, and the heritage behind Château de Bacchus, our goal was to offer a unique glimpse into this prestigious winemaker’s world.
Context
In light of Château de Bacchus’ nomination to the BORN To Create, the Astra team was contracted to take on the creation of their digital content assets. With the necessity to showcase the three main criteria of these awards : Desirability, Integrity and Functionality, crafting engaging content allows us to share the artistry and dedication that go into every bottle of wine. This content not only fosters a deeper connection with wine enthusiasts but also educates and entertains, enhancing their appreciation for their masterfully crafted product.
Approach
Our approach remained centered around the three pillars of the BORN To Create:
1. Desirability: High-quality content to emphasize the beauty and elegance of the product.
2. Functionality: Contextualization of the usage of the product.
3. Integrity: Showcase the key elements of sustainability in the creation of Bacchus’ wine.
Team
Maxime Terral – Artistic Director, Editor & Drone Operator Victor Chopin – Videographer & Action Camera Operator
Impact
- Increased brand awareness & Identity across all platforms.
- Enhanced engagement and high levels of audience interaction leading to a strong sense of community.
- Increased sales and conversions, leading to massive increase in the trafic on the website.
- Positive brand perception and intensification of user-generated content.
