Through this creative endeavor, our goal was to establish Astra as a trailblazer in redefining the skiing experience and reimagining the possibilities of adventure through high-quality content.
Through this creative endeavor, our goal was to establish Astra as a trailblazer in redefining the skiing experience and reimagining the possibilities of adventure through high-quality content.
Context
In 2021, while the world remains on lockdown, undertaking a creative project centered on skiing in an unexpected location like Corsica was of profound significance for the Astra team. This endeavor presented a unique opportunity to challenge conventions, pushing creative boundaries and crafting a narrative that captivates audiences. By showcasing the juxtaposition of skiing against Corsica’s stunning landscapes, our goal was to bring a fresh perspective to winter sports and show that wonder lies on our doorstep. This project not only unveils Astra’s innovation and versatility but also generates intrigue, sparking conversations, and inspiring individuals to explore uncharted skiing destinations.
Approach
Strategy Session: We spent some time reflecting on the message behind this project, and which brand could be associated to it.
1. Creative Conceptualisation: The team outlined the best way to implicitly promote our partners in accordance to each our common values.
2. Logistics organisation: Preparing our itinerary, staff, models and assessing live following the weather forecasts.
3. Visual Excellence: Creation of high-quality content to present our unexpected journey, conveying emotions, adrenaline and astonishment.
Team
Maxime Terral – Artistic Director, Videographer & Editor
Victor Chopin – Artistic Director, Videographer
Felix Matheron – Videographer & Aerial Cinematographer
Olivier Penpennic – Videographer & Photographer
